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Important Records (IMPREC) has been curated since 2001 by John Brien who, if pressed for an explanation of the label, will simply state that it is like a great record shop, well-stocked in powerful music without focus or fuss over specific genre categorizations. Not overly conceptual, the label focuses on an extraordinarily diverse roster of artists who are neither ephemeral nor trendy and continue to make passionate and evocative music throughout their lives. The character conveyed most often in Important releases isn't style but substance, with a personal and emotional depth that makes the label easy to understand but difficult to explain. Artists including James Blackshaw, Eliane Radigue, Jozef Van Wissem, Catherine Christer Hennix, Duane Pitre, ELEH, Pauline Oliveros, The Thirteenth Assembly, David Rothenberg, Diane Cluck, Acid Mothers Temple, Christina Kubisch, Merzbow and Smegma continue to expand the scope of Important by consistently releasing some of their best work through the label.